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You then send an SMS to the received number and ask her to confirm that she would like to receive SMS from you in the future. Double opt-in is an email subscription method. The single opt-in happens when a customer adds their phone number in a subscription field on your website. In SMS marketing, it’s when a brand requires that a consumer reply “YES” via text message, to confirm they want to opt-in to a recurring text messaging program. The new endpoint should be opted out of your communications. That was a double opt-in. With double opt-in settings in place, however, it’s pretty hard for people to claim ignorance or foul play. Configure Double Opt-in Many times businesses obtain consent to send messages via Web forms, emails or offline methods like contracts. The double opt-in requires a confirmation from you, the subscriber, and this tells the business that you wish to join its list, and you are aware that you will receive recurring messages. At SendHub, every time a subscriber texts your unique keyword to your SendHub number, our API automatically sends out two messages in terms of Opting in and Opting out, producing the Double Opt-In method. An independent agency of the United States overseen by the U.S Congress that regulates all communication by satellite, wire, radio, cable and television within the United States. This is a good practice to make sure people really want to receive your messages. It gives businesses complete confidence in a subscriber’s consent and helps protect against spam complaints. Our Double Opt-In process is the best way to keep your customers happy and help keep your business compliant within the SMS world. . House of Flies Guy must now provide unambiguous confirmation that it’s a-okay for you to send him text messages. At SendHub, we understand that and want to provide you with a clear-cut guideline on why Opt-Ins and Opt-Outs are such a vital part of a legal SMS marketing campaign in any business. There are fines in place between $500 to $1500 per spam text a business could potentially pay if sued for spam messaging/calls/emails etc. And isn’t it true that “up to 20% of initial subscribers will not complete the final confirmation step” in double opt-in? Furthermore, laws in place like the TCPA or agencies like the FCC and CTIA want to ensure that consumers are protected from the bane of every cellphone user, spam. device they wish to receive SMS text messages on (see . Rules When Importing Contacts. In an SMS double opt-in system, a customer provides you with their phone number by submitting it in a web form or within your app. The double opt-in process is a way of confirming someone’s wish to join a text messaging or email list. Once you have created a web form, one of the fastest ways to increase opt-ins next is to let your email contact list know about your SMS campaign. Here is what happens in a double opt-in procedure: Customer Anna enters her mobile phone number in a form on your website and agrees to receive an SMS from you. At MailUp always we have viewed the double opt-in as the best practice for collecting verified email addresses, with the full consent and interest of the recipient. Text message offers are excellent tools to get you started, but the consumer should never have the wool pulled over their eyes when it comes to text messaging offers. Lesson: Use double opt-in if you want to play it safe with your new housefly extermination company. If the person answers “YES,” this constitutes a double opt-in. How SMS Double Opt-in Works. It gives businesses complete confidence in a subscriber’s consentand helps protect against spam complaints. Sign up for a 14-day trial and get access to all of our features. This text message can either be in response to a consumer text messaging an SMS keyword to a short code, or entering their mobile phone number into a web form. Just with text messages, not emails. There are different regulation laws that cover SMS, such as the U.S. Telephone Consumer Protection Act of 1991 (TCPA), Canadian Anti-Spam Law (CASL) and the EU Directive on Privacy and Electronic Communications Directive 2002, and the key requirement for SMS marketing messages in many countries is that it is permission-based. The Specific Guidelines under CASL inclu… However, you’ve set your SMS marketing campaign with double opt-in settings, so House of Flies Guy gets this message instead: “Reply Y or YES to confirm that you want to receive SMS messages from Venus McFlyTrappers.”. It’s for … He must send an opt in text. The FCC, CTIA and TCPA are common abbreviations for the variety of different laws, agencies and organizations that regulate SMS marketing campaigns. Double opt-in lets your subscribers confirm their signup (text 2 join) with a second message after they text the original keyword. Making sure a subscriber has the option to stop receiving your messages is extremely important. Express written consent is the required permission a business must obtain before texting a consumer. 4msgs/month. The second phase informs them This means that a business must obtain the consumer’s cons… A thirty-day campaign, consisting of two phases, is an effective way to encourage recipients to opt-in to receive your text messages. You then create your group keyword, “Dime” within your SendHub account, and advertise that keyword along with a Call to Action in your store for customers to text in. Signed into law in 1991 by President George H. W. Bush, the TCPA governs a majority of telecommunication compliance. In the case of text message marketing, if you use a double opt-in, once prospects opt-in for the first time, instead of adding … SMS Compliance seems just by its name, intimidating. SMS is not responsive to any additional inbound triggers. Failure to obtain consent from a consumer when sending marketing messages is illegal. That is why SendHub offers the Double Opt-In method. Want a quote on how to join? Call Us 866-259-1887. SMS-Based Automations. Opting Out from messages is fairly simple on SendHub’s group feature: Always honor when a subscriber chooses to Opt-Out of your campaign. Share Tweet Share Email . That was a double opt-in. Unlike a single opt-in system, in which subscribers provide their email address through a signup form and are immediately added to an email list, double opt-in systems create an additional layer of protection to prevent fake email addresses or contacts who aren’t really that interested in your emails from signing up. Marketing target With a clear opt-in process, consumers are only sent messages that they expressly want to receive from brands that they would like to hear from. Opt-in consent that is received via non-mobile portals need to be confirmed via mobile and premium SMS campaigns need to exercise a double opt-in process.? Also yes, according to Campaign Monitor. The double opt-in happens when you send them an SMS so they can confirm their subscription by clicking a link. Show this text for 20% off service. We provide easy to use resources to make sure each message you send in your next marketing campaign is compliant through the Double Opt-In method. Have you ever signed up for something online and then had to go digging through your email for a confirmation link? Potential customers simply text your group keyword to your SendHub number which confirms consent. What is the FCC (Federal Communications Commission)? The user sends a keyword to the brand’s short code number to opt-in to the program. Transparency keeps you fully compliant with all regulations and provides an overall better experience for the customer. Because businesses and organizations bear the responsibility to prove consent, not subscribers. Get in touch with one of our sales representatives today or please don’t hesitate to contact us if you have any questions or concerns on SMS compliance. If a customer is not able to Opt-Out from your messages, you could face legal trouble and have your account and messages marked as spam. But, the Double Opt-In process provides quality; it gives your business a pool of genuinely engaged consumers who want to learn more about your brand and product. Interested consumers give their express permission for you to send them marketing material via SMS – without this permission, it is not lawful for you to send these messages to them. Need help setting up double opt-in? SMS Compliance seems just by its name, intimidating. More reliable than email, text messages are read quicker than email and people tend to keep their cell phone number longer than they do any given email address. What is the CTIA (Cellular Telecommunications Industry Association)? Register with SendPulse, and create a free double opt-in subscription form with an additional “phone number” field. A Call to Action is a message from a business informing the subscriber on what they will receive if they choose to Opt-In to your business’s messages. All rules and regulations created by the FCC can be found in “Title 47 of the Code of Federal Regulations”. Because, believe it or not, there’s a risk that single opt-in subscribers might claim they didn’t realize that texting you would give you permission to text them back. Your system automatically replies with a text to the resident which concludes with “to give us … Looking to build an SMS marketing list filled with truly interested subscribers who won't report you for spam? When you receive the request from the customer, you create a new endpoint in Amazon Pinpoint. The first automated text the consumer receives within the Double Opt-In method provides them with: The YES reply is what makes this the Double Opt-In method. Double SMS Opt-In If your school has chosen Double SMS Opt-In, potential recipients need to confirm that they are opted in by replying “Y” to their Invitation message or text your district’s short code “Y” directly at any time. All rights reserved. SMS marketing double opt-ins work in much the same way. It's risk free. Here at SendHub, we make it easy to remain compliant, all you have to do is join! Double opt-in isn’t required by law, which is why it’s not a requirement inside your SimpleTexting account. How to Properly Collect an Opt In SMS Database (Part 1 of 2) As we all know SMS text messaging is a very popular and effective way to get your marketing message out to your audience. Opt-in SMS marketing and opt-in text messaging are a permission-based activity your company, business or organisation undertakes. As you can tell from the wording, a double opt-in, unlike a single opt-in, requires two steps in order to complete the opt-in process and receive SMS messages from a brand. SMS Marketing: Opt-In Requirements & Logistics. Advocating for various laws and regulations to make the overall wireless communications safe and enjoyable for all parties is one of the CTIA’s main priorities. It is important to remain transparent in all SMS marketing campaigns. It gives your business the express written consent confirmation that a customer is consenting to further messages. In this tutorial, we will set up opt-in, opt-out, and help keywords and confirmation messages with the Advanced Opt-Out feature of Messaging Services.Configuring these keywords is an effective way to localize the experience for your customers and end users all over the world. SMS Double Opt-In for Transactional and Marketing Campaigns MyTime created an option under Automated Messages for merchants to send an "opt-in" message to clients in order for them to receive transactional and marketing sms messages. People must either opt in by texting a keyword to a short code, double opt in after completing a web form, or filling out a paper form and signing by hand. The double opt-in process is a way of confirming someone’s wish to join a text messaging or email list. The Importance of SMS Messaging During a Global Crisis, Login    Pricing    Product    API     Privacy Policy    Terms & Conditions     Support, SendHub Status    Request Demo    Sales Request   Customers    Blog    Company   Jobs    Contact, “Title 47 of the Code of Federal Regulations”, Get in touch with one of our sales representatives today, Bulk MMS and MMS API Are Now Available On SendHub, Why Bulk SMS Marketing Helps Small Businesses, How a Restaurant Texting System Increases Revenue, 5 Ways to Use Online SMS This Holiday Season, 5 Reasons SendHub’s Text Messaging App Works, New SMS Templates and Merge Fields Now Available on SendHub, 5 Reasons SendHub is the Best Church Texting System, SendHub’s Bulk Texting Solution for Nonprofits. Businesses sending marketing-related messages without prior consent are not being SMS compliant. In the spirit of Fight Club, our first two rules are the same: follow the rules. This may sound scary, but through SendHub it is extremely easy to get consent. The primary impulse that sets in motion the machine in action is the recipient’s willto receive your communications. When a subscriber takes that extra second to respond with “YES” to our initial Opt-In message, it proves that they are truly interested in what your messages and business have to offer. A Call to Action can be advertised anywhere customers obtain your product. That way you never have to second guess and will always have proof that a customer has agreed to join your SMS campaign. At SendHub, we understand that and want to provide you with a clear-cut guideline on why Opt-Ins and Opt-Outs are such a vital part of a legal SMS marketing campaign in any business. Creative SMS Marketing Campaigns to Inspire You. Continuing to message an opted-out subscriber through other channels is considered spam and can result in a lawsuit. It confirms consent and wards off spam complaints. Just contact one of our support wizards at [email protected], and they’ll help you get started. Have you ever signed up for something online and then had to go digging through your email for a confirmation link? The first phase proactively encourages recipients to opt-in. Opt-In Mockup Requirement The telecom providers are require that all short code applications be submitted with a mockup showing where users are being advertised the short code service. George Perry. What is the TCPA (Telephone Consumer Protection Act) of 1991? George Perry . For example, embellishing the message frequency of your campaign not only breaks CTIA, TCPA and FCC guidelines but deceiving a subscriber is only going to make them Opt-Out sooner and generate a poor image towards your brand or business. to your site and advertise a 20% discount to incentivize visitors. Start a text marketing campaign or have a 1-on-1 conversation today. The Double Opt-In Method, a Crucial Aspect of SMS Compliance in Marketing Campaigns. Soon enough, someone living in a house full of flies lands on your website and sees your sign-up form. All text programs or campaigns should require a double opt-in. While there are many rules and regulations within SMS compliance, failing to provide proper Opt-In and Opt-Out options puts your business at a major risk for being marked as spam and potentially facing legal action by consumers. Say you’ve just rolled out a brand-new website for your budding housefly extermination company, Venus McFlyTrappers, Inc. To get subscribers, you add a Web Sign-Up Form (TCPA compliant, of course!) Additionally, this active consent or relationship expires every 18 months. Unlike other subscription options, there is no double opt-in. The second automated text the consumer receives after replying YES provides them with: Let’s say you own Dime Coffee and you want to let your customers know every time your store is having special discounts for the week. This is what is known as the double-opt-in approach and it ensures that you are getting off on the right foot and avoiding breaking any rules covered under the TCPA. October 25, 2019. Insider Tip: You built a mobile app, now you need users. Typically, the introduction messages include a double opt-in (reply Y to confirm entry) or a request for additional information (reply with your email to sign up), plus the required compliance language. It means that users are added to your mailing list only after they confirm the subscription two times. Next, you send a message to that phone number. It is, however, highly recommended. A double opt-in is a requirement for recipients who join a text marketing list to confirm their original opt-in by replying to a confirmation text, typically in the form of YES or Y. Why is any of this important for businesses and organizations to know? Express written consent isn’t just for new contacts. © Copyright 2021 SimpleTexting, LLC. An association that represents the wireless communication industry within the United States. Reply HELP for help, STOP to cancel.”, (Note: Double opt-in is also available to use with SimpleTexting’s Mailchimp app.). Begin with email contact list. above for more info). What is a double opt-in? The resident first joins the program by initiating a request (texting the join number). But wait, can’t you build a subscriber list faster with single opt-in? Prior to signing anyone up, each user should always be clearly presented with a choice. Like the US legislation, CASL covers all commercial emails (and electronic messages – so it includes text messages). In the second stage of the double opt-in process, the user receives a subscription confirmation email and gives their consent to receive marketing SMS. Follow the rules. Opt-in device confirmation. You’ll be enjoying the benefits of super safe text messaging in less time than it takes to get a fly out of your house. Email marketing is a great machine, set in motion by distinct activities that communicate with each other. This can be a mockup of a website, signage, or, in the case of verbal opt-ins, a script. Use Mogli automations on Salesforce to regain opt-in 18 months from the initial day each user subscribes to your text messages. There’s also the risk that somebody else, whether in error or in ill will, dropped the wrong cellphone number into a web form … and the person you’re sending texts to never actually signed up. Here at SendHub, we, alongside these government agencies, pride ourselves in making sure everyone is protected from spam…like we always say, spam is not cool, period. SMS marketing double opt-ins work in much the sa… Now in terms of compliance and consumer consent, once a subscriber texts in that keyword to your SendHub number, our platform does all the work: While a Single Opt-In may be much easier for consumers to Opt-In to, the Double Opt-In process provides your business with more engaged customers. What if the person doesn’t respond to your double opt-in request? … CASL explicitly also includes non-profit organizations, where the emails have, as one of their aims, to encourage “participation in a commercial activity”. . Well, yes. With this method, you’ll get high-quality leads and better email deliverability. You should try a double opt-in. Mobile numbers with an In Progress status did not fully complete the Double Opt-in process and will not receive SMS messages. Once he confirms, you can send out your compliant welcome text: “Venus McFlyTrappers alerts! Call Us Having a previous business relationship or release clause in your terms and conditions doesn’t constitute permission for sending SMS marketing messages. The applicable legislation in Canada is Canadian Anti-Spam Legislation (CASL) S.C. 2010, c. 23. The single Opt-In process is likely to provide you with a larger quantity of customers, as it takes only one text to join your campaign. At this point, you’ve technically got all the consent you need—a single opt-in—so you could just reply with a simple “Welcome to our list!” text. ‍♂️ Msg&data rates may apply. The double opt-in serves this purpose: verifying the email address and reques… As mentioned above, SMS subscribers are automatically confirmed on your list. It's simple to use double opt-in … So why is double opt-in the better opt-in method? 2.13-1 In addition to the information required in the double opt-in mechanisms in sections 2.6 & 2.6.1 Premium Rate Double Opt In via SMS, the opt-in flow for a subscription program must also include the following: Identification of the program as a subscription and the billing interval. Depending on the first opt-in method the consumer used (mobile or website) the next step would be a bit different. Without that “Y” or “YES” reply, he won’t be able to join your list. SMS opt-in process must be clear. Noticing the generous 20% discount, and being none too happy about their shared housing situation, they enter their information and hit subscribe. You can send out your compliant welcome text: “ Venus McFlyTrappers alerts from. And opt-in text messaging are a permission-based activity your company, business or organisation undertakes he confirms you... 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