India, Brazil,Russia and South Africa for example are more like less matured versions of European market or atleast very similar in key things as just like Europe :- This is where our Team or Renault Service Centre technicians step in! As far as VW and skoda are conerned, they are not considered exactly premium but yes they fall into more superior end of mass market automakers because of their very distinct ‘german car feel’. Kwid was launched on 24 th September 2015 with a jaw dropping price tag of 2.56 lakhs (Ex-showroom) for the standard variant and 3.53 lakhs (Ex-showroom) for the top variant. He may argue that the truck driver could have spotted him and applied the brakes but the visibility of such heavy vehicles is extremely poor. We have many times seen the same car sold internationally perform poor in India in terms of safety due to lack of appropriate rules and less awareness. It has only a driver's side airbag, whereas the standard version has no airbags. This isn’t a sustainable position, even more so given Dongfeng, partner at 50% in the e-GT joint venture producing that car, is already marketing the same model in China under four different names and two separate brands. The Made-In … The Renault Kwid received its mid-life facelift in 2019 with major design and styling updates giving it a more upmarket look. Hopefully it will land on Mr De Meo’s desk! My comments at the time: “one very interesting observation that will please French fans: I was very surprised to see many Renault Koleos in town. With four clones already in the starting blocks, it seems pointless to hope for the survival of the Renault variant, and therefore of the entire Renault brand in China. Check your tyres. Borgward BX7 in Bayanhot Inner Mongolia, April 2018. After all, it is also in the less urbanised parts of Europe that the Duster has carved itself a spectacular popularity – and borderline cult following – so preciously successful grassroots strategies could have been reused there, starting with a local version of the annual Dacia picnics. Nice article, lots of great elements there, thank you. November 3, 2016 August 20, 2017 Guest Author 0 Comments Kwid AMT. The Renault Kwid is an entry-level crossover produced by the French car manufacturer Renault, initially intended for the Indian market. Renault Kwid: around the globe in the world's cheapest car. Priced at a premium of Rs 30,000 over the manual version, the KWID Climber AMT makes for an excellent city car. Thanks Blaž! This despite being priced very high compared to its locally-produced competition, a typical trait of imported vehicles in China which can work both ways: discouraging buyers or screaming exclusivity and attractiveness. * Full Year 2020 Reports * 40 markets available, BSCB Exclusive: The car landscapes of 45 Chinese cities and regions, 10 countries and 9000 km in a Dacia Duster, World First Half 2020: Discover the Top 800 best-selling cars globally, The world's best-selling car vs. the Australian Outback. How could a large international brand with more than 120 years experience fail so quickly in China? Kwid sales after launch. A factory with an annual capacity of 150.000 units was built in Wuhan in the Hubei province and Carlos Ghosn set the sales target at 500.000 annual units by 2022. The Duster, Sandero and Logan account for the large majority of Renault sales in these countries, enabling the brand to blossom and avoiding the low-cost stigma thanks to vehicles better furnished than their Dacia counterparts, exclusive sporty versions such as the Mexican Sandero RS or SUV-style variants like the Russian Logan Stepway. One thing you should consider also is that Renault isn’t something new in Colombia, Brazil, South Africa. I am from India so that is what I can talk about. The Duster was launched as a Renault in Brazil and Russia in 2011. Customers in India are quite concerned about reliability, after sales service, maintenance cost, etc. I am not suggesting to import the Duster to China but to produce it locally. And the (expensive) decision of using a local ambassador, the ultra-famous actress Fan Bing Bing, positioned the brand in a completely different universe: this time Asian and feminine. But from that figure the brand’s imports then thawed to just a trickle: a mere 24 Renaults were imported in China over the first quarter of 2020, despite an aggressive marketing campaign in 2017-2018 supporting the Espace. Skoda reinvented itself as a semi-premium brand in China. By building on the luxury associated with French products, all the while offering reliable, robust and good value vehicles. The faulty accelerator pedal and sensor have caused sudden increase in speed and engine rpm. The Kwid’s AOP score of 7.78 out of 17 is almost close to the Seltos’ 8.02 rating. One more thing that I observed which I am not sure if you can agree on is that Renault has always been sucessful in markets similar to its home market Europe. Similarly, Hatchback is a huge strength of renault and a huge contributor of its sales but China hates them. At the Time of Launching of kwid, The Renault thing that this car would transform the brand’s fortunes in India. One of Renault’s main mistakes has been its Chinese positioning. Another positive element: the Chinese populations of these regions are even more sensitive to both SUVs and to the lure of European brands. This means the brand won’t be able to rely on a sustained flow of imports to survive in China. Worst Renault KWID - Drive Mode Failed. Thank you very much Rick for these very appreciated compliments. This could have been a temporary fix, but given how individual cars play a role in social status in China, I am not entirely convinced that importing the Duster would have reverted the fate of the brand in the long run. Foton revived the German marque Borgward in 2015 and its marketing in China has been solely focused on the brand origin even though not a single vehicle is currently produced in Germany. Although now, Hyundai and Kia rule the segment but Renault Duster still enjoyes a huge following in India but Renault messed it up by not bringing the new Duster and instead launching Captur as a more premium offering with European styling and buyers instantly hated it as it did not have the ruggedness and value for money factor of a duster. Reviews . Good feedback JP. The Kwid’s sleek style is underlined by new Signature Ornate Lighting. Renault India Pvt Ltd is a wholly owned subsidiary of Renault S.A. Post was not sent - check your email addresses! French auto major Renault's popular entry-level car in India, Kwid showed only limited progress in safety rating, scoring only one star for adult occupant protection in a crash test, according to automobile safety agency Global NCAP. What do you think ? The Renault offered good head protection to the passenger while it was reported adequate for the driver. My Favourites: 0 My Compare List: 0 Car Alerts Dealer Login Log Me In Register. Renault has published a teaser image showcasing the Kwid’s AMT controller knob. First-in-segment and yet another element of the Kwid inspired from … You can’t sell cheaper than the Chinese in China, and with a starting price of around 110,000 yuan (14,000€), the Duster would be aimed at the all-time best-sellers in the SUV segment such as the Haval H6 which isn’t considered low-cost at all. It is incredible how no French brand has managed to make it work in China in last years. I’ll have ‘m book the presidential suite. Vehicles sold under the Dacia brand in Europe but rebadged as Renaults for most of the rest of the world have enabled the brand to reach record market shares in India, Russia, Brazil, Mexico, Argentina and Colombia to name just a few. 6.22 lakh (ex-showroom). Renault may have issued yet another silent recall of the Kwid. NCAP now issues the vehicle safety standard through means of ratings allotted to them. The justification provided by Renault for not producing the Duster in China, where an almost unfathomable 45 million SUVs were sold over the past 5 years (not a typo), was that the Wuhan factory could only produce the CMF platform. With more financial firepower, building an efficient dealer network in a huge nation is easier to accomplish, even if one limits market entry to the urban areas / mega cities. The decision to no longer invest in this market therefore seems to be the right one, although it is taken at the exact time Renault’s lineup in China was finally expanding. Welcome to the world of the New Renault Kwid which features a host of new styling, design and safety features. Sorry for a very late reply. 2. The Company has very wide portfolio of the Cars. This French-Indian disruptor is called the Kwid, and it’s the opposite of the Tesla Model 3 in almost every way. Car-free Paris, France. Honda's Mobilio also fared poorly in the crash tests, scoring a zero in terms of adult occupant protection. Chinese demand for the Renault Duster already exists. Renault India has recalled the Kwid hatchback in India over faulty accelerator issue. 3. Before 2016 and the start of local production which was supposed to unlock substantial Chinese volumes, the imported first generation Koleos, was the best-selling and sole truly successful Renault model in the country, with over 30.000 sales in 2014. If the did actually brought Duster to be locally produced in China they could have built the low cost Arkana based on Duster what, about 1 year earlier. Here’s Why Renault Kwid AMT May Not Be A Good Buy . NCAP is an independent body that is focused on ensuring vehicle safety across commercial vehicles. Producing it locally would however make the Duster an aggressive competitor. Spot on. And although the carmaker focused its initial efforts on the then-buoyant SUV segment, it was caught off guard when sales began to falter in mid-2018, having no sedan to fall back on. Private video reviews of Renault Kwid & official video ads of Kwid. Road Tests Driving Impressions Buying Used Cars. Test Drive: Is the Kia Seltos worth all the hype? Might even Renault outsells them. Read below to find out more about why should you buy the new Renault Kwid. As far as lodgy is concerned, it was doomed to fail as people blindly buy Toyota Innova when it comes to MPVs, it has got space, comfort, features and toyota reliability. India is more similar to China in that regard but there is one thing, when Renault entered China market was full already, in India there is way more space for new players and to differentiate from others. This way, all car brands launching here start from a blank sheet, and can craft themselves an image devoid of any historical baggage. It will likely launch in 2022, according to Renault. "Safety is of paramount importance for Renault and all our products meet and exceed the requisite safety standards set by Indian regulatory authorities," Renault India's spokesperson said. The loop is looped. I bought it after seeing its good reviews and stunning look. * This is…. When it is time to have your Renault Kwid Serviced you want a team of experts who have been trained to provide the best technical and maintenance service possible. Only 4 years after its launch as a local producer and although the Renault Group remains present in China with Jinbei LCVs, the Renault brand is headed towards complete withdrawal from the world’s largest auto market. In a Chinese market absorbing hundreds of new models each year, this was suicidal. And 100% agree with you, bringing the new Duster in China in late 2017 for example would have enabled: Even after Reverse mode, Only RPM increase. PS: I have quite a substantial daily automotive news feed (among which banks), but not one article even comes close to Dr Gasnier’s “Renault vs China” write up. The New Kwid becomes more modern and assertive; the new front fascia exudes a sense of aggression which is nowhere to be found amongst its competition. Maybe lack of sedans hindered Renault’s success . This last argument is obsolete, as we have seen in Russia, India and Latin America where Renault’s brand image has not been damaged, on the opposite. Guess Renault’s mindmap when they worked on the brand’s (re-)start in China wasn’t complete. The Renault Koleos I was popular in China as an imported vehicle. Ürümqi car buyers were very fond of the imported Koleos back in 2014. Venucia, its low-cost brand, sells it as the e30, while Dongfeng itself offers it through three of its subsidiaries as the Aeolus EX1, Forthing T1 and Glory E1. But despite attempts at pushing an elusive Megane RS, the truth is this high-tech, sporty angle was not reflected in the Kadjar-Koleos original product offering. Great analysis Matt. What surprises is your remark “VW and Skoda are the ‘go-to’ brands for almost everyone”. It’s a no brainer. Today Maruti and Hyundai alone have 70% market share with Kia, Mahindra, Tata, Toyota, Honda having around 5% each ( give or take some) and you are looking at a market with only 7 brands have 95% share which makes it very difficult for a new player, still renault played very well as you pointed out on its strength of providing fair cars for a good price. The estimated price of the Renault City KZ-E (Kwid Electric) will be around Rs. Corporate Renault jet will pick you up wherever you wish (Ghosn paraphernalia still on board). Top Indian cars fail global NCAP crash test, get 'Zero star' ratings. ? In early May, Renault Kwid scored zero in crash tests for its three variants. However this region is already saturated with private vehicles, having reached a sales plateau and hampered with licence plate restrictions at the time of Renault’s arrival. Renault never even approached this figure. Reasonable price, decent quality, just fair cars. So what would have been a realistic and workable model for Renault in order to succeed in China? Even Maruti would not suceed in that sgement. One of the biggest plus points of the new Renault Kwid Climber is its optional automatic or AMT (automated manual transmission) gearbox. The Kwid’s lack of refinement is also quite evident at lower speeds. I do believe that in a market that bought 45 million SUVs in just 5 years there is room for one of the global best-sellers in the segment, the Duster. Triber though became sucessful as nobody ever saw such a cheap and small MPV before and also becase most owners use it as 5 seater with big boot and not as 7 seater. Again Renault’s positioning in emerging markets hasn’t damaged its image at all, what killed Renault in China was not taking enough risks. And then again nothing stops them from importing Koleos and Talisman from Korea like they did before if there was demand for something more upmarket. Discard the Sandero as hatches aren’t a favourite here, but the Arkana Coupe SUV would fall right into the recent craze Chinese manufacturers have developed for such silhouettes (Geely Xingyang, Dongfeng Glory ix5, Changan CS85 Coupe, Lynk & Co 05, Haval F7x…). Maruti alto has been Indian bestseller ( except last year ) but you will be hard pressed to see a newly registered Alto in most major cities while smaller towns are filled with them being used as both private cars and even taxi. So the customer reach of the Renault Kwid was restricted due to the lesser service stations. And also that in any case, the Duster did not fit the sophisticated image that Renault wanted to portray in China. New Models Industry News Rumours Speed Tech. And that is precisely why it would have been a smash hit in China where the unabatted search for the best possible deal is a national sport and source of great pride. Below we have listed our top 5 tips to help you properly maintain your car. At the Shanghai Auto Show in 2016 Renault used a different language again, boasting a “sensual and Latin design” that tends to be associated with Italian car brands instead. French automaker Renault's popular car in India, Renault Kwid failed crash tests that were conducted by NCAP. It surprised me how they failed to do same in China. On the other hand in China they were going premium with 2, to be hones, mediocre products. A respected image combined with value-for-money vehicles is the blockbuster recipe behind the global, decade-long success of the Group’s Entry lineup under the Renault badge. The lowest price model is Renault KWID STD and the highest priced model of Renault KWID Climber 1.0 AMT is priced at Rs. Once the brand has established, without breaking the bank, a reputation of sturdiness in the harsh environments of these less urbanised regions of China (think Duster in the French Alps), this marketing model could then feed itself. I meant VW and skoda are ‘go to’ brands when somebody specifically wants a European car not ‘a car’ in general. However, in 2015 when the Renault Kwid was launched, it was quite a new brand. Renault almost never pitched itself as a premium European brand in India. This … The Duster is a no-brainer for Chinese production and the Logan would have helped establish a safety net of sedan sales that can be relied upon if and when SUVs peter out somewhat. And there are no valid reasons why this recipe should fail in China. As the 2011 French ad touted (above), the Duster is “shockingly accessible” and in China that means Renault can fight with such blockbusters as the Haval H6 and Geely Boyue with similar pricing. The first generation Koleos, imported into China over the first half of the 2010s, was especially successful in the less developed central and western regions of the country. The brand could and should have banked on the clearly feminine image of French luxury that all Chinese women are obsessed with – a strategy that, by the way, could also lift DS from its Chinese abyss. NCAP refers to the Global National Car Assessment Programme, which is based out of the United Kingdom. This way, when Renault was orchestrating its grand entrance as a local producer in China five years ago, it had free rein to create a tailor-made identity to best woo the Chinese consumer. (Part 4), Strategy: How the Chinese are setting themselves up for success (Part 4: Asia). Arkana was definitely missing and problem was, that the one based on Captur just started its career now in Korea as XM3. This is the classic case of what you rightly pointed out above that people associated renault as a decent brand which is not cheap but offers value for money. The Line: Saudi Arabia unveils city with no roads, cars, Pakistan's top court approves singer's plea against Ali Zafar, WhatsApp group invite links, user profiles accessible via Google search, Centre will sponsor vaccination of healthcare, frontline workers: PM Modi, Renault Kwid, Honda Mobilio fail NCAP crash tests, Renault India counters poor safety scores. A Renault engineer friend of mine told me last weekend that the French version of this article was being shared and reshared internally at Renault… Excellent job! Skoda, which has spent the best part of the past 30 years trying to erase a dubious reputation, reinvented itself as a semi-premium offering in China, signing its local communication with a “Since 1895” worthy of the greatest watchmakers. Renault instead messed this up in India by going more premium and European with Captur ( the same strategy they tried in China) but they were quick to correct it with price corrections and newer products like Triber which again became a huge hit as it gave buyers value for money ( very important in India ) but not a cheap imagine unlike what Datsun tried and failed. The tests prove that India is moving towards ensuring international vehicle safety norms. It would have been a much cheaper exercise than trying to establish it in the ultra-competitive eastern seabord markets. Coincidence: I happen to have De Meo’s provisional itinerary, There’s a slot in 3rd week of August. The South Africa-spec Renault Kwid has received a 2-star rating, making it safer than the model currently available in India. Infact, newer entry level cars do not form much part of car landscape in urban areas, older ones remain in use but most new cars belong to higher price range.You can easily spot equal number of Hyundais in cities as Marutis and good amounts of fords,Hondas or VWs but in villages or smaller towns maruti makes a huge comeback along with Mahindra UVs. whereas Renault does not sell in US as it does not have apetite for hatchback and smaller ars and renault does not have huge cars with big V6 or V8. I’m also not suggesting it should sell “cheaper” cars. 5 tips to help you properly maintain your Renault KWID. Renault has booked more than 1,00,000 cars … However, Renault like other carmakers also produce a car in India and export them to be sold in the international market. French automaker Renault's popular car in India, Renault Kwid failed crash tests that were conducted by NCAP. Renault is going through tough times in India. A derived Arakana-like Coupe SUV. But in a market where more than 250 car brands including roughly 170 Chinese fight for recognition, making its way towards the very short car shopping list of the Chinese consumer requires marketing pioneering. Renault Kwid hatch has once again failed to score any points in the crash tests conducted by ASEAN New New Car Assessment Program (NCAP). Maruti sells Ertiga small MPV which is again difficult to beat so Lodgy was left as nobody’s choice. As far as Maruti is concerned, yes they have a massive share due to first mover advantage ( huge in India ) and great fuel efficiency ( again very important for most buyers ) but since last decade major growth for Maruti camw from rural regions, Urban Indian car landscape is much more diverse than what statistics show. Renault hasn't formally announced a recall and neither has the carmaker … Hi Anthony, I believe the lack of sedans was not a Renault décision but linked to the authorization they received from the Chinese gouvernement: only SUVs and electric vehicles…, COVID-19 Live Dashboard Sales - Forecasts - Our help. Plus Renault did a complete backflip in China when it introduced the City K-ZE at the Shanghai Auto Show in April 2019, the shockingly low-cost interior a disturbing eyesore in a Formula 1 background. Even combined, these two have a very limited exposure in the Indian market – yet. Spilt Headlamp setup with DRLs. Duster is One of the Popular cars of the Renault in india. Renault Kwid Service. Same goes for Triber. In fact, Renault’s small size in China should have encouraged the carmaker to act as a niche player at least in its first few years of local production. The well priced Lodgy MPV has failed to enthuse the buyer and promptly, the French automaker has gone back to its 'one trick pony' status. Hey Matt! The avenue I’m suggesting requires a major partner that the Group completely bypassed in this market: Dacia. What was risky for Renault’s brand image was to try and pretend to be a sophisticated brand whereas it really isn’t. 2.They prefer hatchbacks ( Kwid, Sandero or Clio) and compact crossover ( like Duster or Captur ) China buys sedans ,the top selling car there is the Toyota Corolla / Levin twins. – Any idea why the well received Lodgy tanked?? One thing I’d like to mention is related to your suggestion to import Duster on this market. women living in the less urbanised regions of China, when it introduced the City K-ZE at the Shanghai Auto Show in April 2019, Borgward SUVs in the remote town of Bayanhot, Inner Mongolia in 2018, craving the Duster 4WD so much that it is now available in China as a parallel import. 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